Affordable SEO Services

SEO keywords in Domain Name

2010-02-03T09:11:00.002-08:00

Even prior to SEO Marketing or Keywords research, first job is to have a domain. While choosing your domain there can be some important factors which can have some advantage in long term Search Engine Optimization Strategy.

There is not any 100% evidence or conclusion when people say keyword in domain name has no importance or vice versa. But of course it has advantage and can be rewarding if you utilize other SEO Factors with this. So it has to be confessed that search engines give little weightage for keywords in URL, in spite of facts that some SEO Guru deny this.

Still this is not the way for your full SEO Campaign, as you might be taking care of only single keywords for promotions whereas nowadays strategy has to be for getting high rankings for large number of searches. And also due to high progressed and advancement in this field, it has become less important factor independently. So we can not forget that SEO include lots of other factors and each can have their own role and benefit in process.

If we put “wedding favors” in Google, we see some website with “wedding” or “favor” ranked on first page or the same having in internal page URL and also some without these words. But if we deny other advantages of this factor we see Google show those website highlighted or bold when any of these words appear in their URL. So it will increase click through rate and visibility for website as compared to other, which is one benefit. But again as per our experience we have seen some privilege given to the domains having search terms, so will advise to go for that.

If we don’t take this factor (Keyword in Domain) as one of our primary criteria sill we can have important things to remember prior to selection of Domain Name:

Short and generic domain name are easy to remember
Try to pick the name which can be easily communicated
Avoid domain name with hyphens, it look more relevant to have buycheaplaptop.com as compared to buy-cheap-laptop.com
Domains reflecting brand name are also good

Internal Pages Naming and URL Optimizations in SEO

2010-02-03T09:11:00.001-08:00

As we understand that our domain with keywords is already preferred in search engine to get that particular rank fast. Just to add to previous post Yahoo and Bing prefer this more as compared to Google, but still it will have advantage over all search engines.

When we optimize internal pages for our website or name them there has to some aspect which can be taken care of in SEO Marketing.

Folder/Directory name for internal pages should be relevant.
Static URLs are more preferred than Dynamic, but nowadays it is accepted by SEO Experts that search engine algorithm is more advanced. Still there should not be much query strings and length of internal page URL.
Avoid numbers in the URL and use words
Keep complete url structure in lowercase
Try to use your keywords while naming the internal page or words relevant to that particular page.
Separating multiple keywords in URL using hyphens
Number of Sub folders in your URL should be in small number

Search Engine Optimization Factors

2010-01-05T10:20:00.001-08:00

SEO friendly website can respond well to search engines as compared to others. Website having poor utilization of basic SEO aspects will need more efforts to improve. As said these aspects can be properly utilized by any designer/developer with basic knowledge of SEO. Rest tweaking and changes in code, adding tag etc. can be done by SEO Company. Such initial factors collectively can create a good base for your future Search Engine Optimization Campaign.

Also if website is not user friendly, loading time is high, does not have proper title or Meta tags, there is very high possibility that in spite of getting high ranking visitor may not like to navigate through or click on the website. That’s why it is accepted by most of Search Engine Optimization Experts that Title, Meta Description should be utilized to increase click through rate of website not Only for SEO prospective.

Meta Description needs to be look like ads which can enhance any visitor to click on your website (Ad). Same feature is utilized in Adwords where we want visitor to click on our Ad where Google is showing about 15-17 numbers of results (Including Organic and Paid).

How to start SEO Marketing for your business

2010-01-05T10:15:00.000-08:00

We all understand well that SEO is very fruitful for promotions of any online business. This terminology has been very popular in every part of the world nowadays. As stats and trends show that about 75% or more Online Traffic come from search engines and its resources. We can also get search engine traffic from PPC Services which will be instant as compared to Search Engine Optimization.

Organic SEO is an ongoing process and need time to get required results. But still it is very affordable as compared to any other marketing effort. For any online business, it is now very crucial part and very rare people neglect these aspects on their website.
When you design & develop website for your business you need take care of SEO features to get good response from search engines. There are lots of aspects like navigation, user friendly design, loading time, Titles for pages and content etc. which can be taken care during initial phase. We sometime neglect these small factors and then may dig up with lots of shortcomings mentioned in the document from our SEO Experts.You may need to pay extra for such things once you proceed with SEO work for your website.